Guide Me Green is a truly innovative project that focuses on a target group, which has so far been largely neglected: Travellers with a limited budget. They have been mostly overlooked as consumers of sustainable tourism experiences, partially because of their socio-economic background sometimes linked to other disadvantages, such as a disability. This means that this target group has less budget to spend and can be harder to cater to, which makes it seemingly less attractive for businesses to reach these customers. Going sustainable can also demand some initial investments that budget hotels, restaurants and tour operators are not willing to make since the profit margin is lower.
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